Our new intern is building several examples of brand moments for our latest client. This is not a final design nor is it a chosen animation.
This week we are delivering a digital outfit for a brand you have most likely used before and might be on your phone now. We started with their approved Brand Guidelines for advertising & print and with that created an entirely new look for their digital experience. We adjusted their layouts, created their new icon sets from scratch, gave them a happy surprise in their color story, chose better fonts and handed off guides in sketch with overarching principles along with very detailed examples and elements for their designers to take a run with. Whew. All in 2 months.
We are so fortunate to be creating the brand soup-to-nuts for the newest most killer line of Parfum/Bath Care. Meet you at the store in a year. Wee! Can't tell you what it is and this won't be the logo.