Our new intern is building several examples of brand moments for our latest client. This is not a final design nor is it a chosen animation.
UI
This week we are delivering a digital outfit for a brand you have most likely used before and might be on your phone now. We started with their approved Brand Guidelines for advertising & print and with that created an entirely new look for their digital experience. We adjusted their layouts, created their new icon sets from scratch, gave them a happy surprise in their color story, chose better fonts and handed off guides in sketch with overarching principles along with very detailed examples and elements for their designers to take a run with. Whew. All in 2 months.
Branding
BIOGRAPHY launches this September. Our contribution: Naming, Brand ID, Packaging primary, Packaging Secondary, Digital, Brand behavior and Writing style.