Biography

Adrianne De Loia is Head of Brand and a partner of Biography Editions.

2020, Lassie

Biography is a brand project within Beauty/Skincare/Wellness/Naturals - a line of face oils that had an 8 year presence in the market (a tested audience of 10K), which ended with a cult following and hence toward us - for rebranding, developing the personality, design structure, color wisdom, industrial design, packaging, social angle, marketing style etc.

This has been a dream project - because of the people involved. There’s nothing more rewarding and satisfying than doing what you obsess over and love with people whom you respect and are truly fun to work with.

Hourglass Cosmetics

Product Design and ID

2018-19, Lassie

Both designs launched in 2019 and are consistently top sellers for Hourglass. Our challenge was to bring the existing gloss silhouette into the new group of shapes Hourglass Cosmetics was moving toward which was a mid-century, heavy, contemporary, innovative feeling tool. How to do that while retaining a classic feel, of course with the goal to keep the silhouette on the shelf for decades looking as fresh as it did the day it launched.

Outside In

Brand Identity, Product Design, Industrial Design, Creative Direction, Graphics and Illustration

2017,2018, Lassie

Outside In is a new line in Perfume/Bath&Body, launching in 2020. At this time we are unable to show the final product but we can show some fun details and thought that went into the brand. We are beyond excited for Outside In to launch into the world.

Tushy

Product, Industrial design

2016, Lassie Collective

Tushy asked us to design their next “Stoop Stool” and soon enough our studio looked more like an obstacle course.

Our favorite press was from the New York Times (Feb 2021) saying “If the MoMA Design Store sold a toilet stool, we think it would be the Tushy Ottoman. Even expensive toilet stools tend to be conspicuously mismatched bathroom add-ons. But not this subtle stool. The well-appointed Tushy Ottoman is to a white porcelain toilet what a wedding band should be to an engagement solitaire: a seamless, harmonious, and aesthetically pleasing addition that makes the whole experience better.”

Buy It If You Like

Realtor.com

Creative Direction, UX, Branding, Digital Design

2016, Lassie

JPMorgan Chase

Creative Direction, UX, Branding, Digital Design, Print Design

2014-2015, Lassie

Osmosy

UX, Digital Design, Ecommerce, Branding, Logo Design

2015-2016, Lassie

Audible

Brand Campaign Creative Direction, Creative Consulting Brand Refresh, UX…we designed the original audible app for iPhone and Android (much of which is the same today)

2013, Adrianne