Adrianne De Loia is Head of Brand and a partner of Biography Editions.
2020, Lassie
Biography is a brand project within Beauty/Skincare/Wellness/Naturals - a line of face oils that had an 8 year presence in the market (a tested audience of 10K), which ended with a cult following and hence toward us - for rebranding, developing the personality, design structure, color wisdom, industrial design, packaging, social angle, marketing style etc.
This has been a dream project - because of the people involved. There’s nothing more rewarding and satisfying than doing what you obsess over and love with people whom you respect and are truly fun to work with.
Product Design and ID
2018-19, Lassie
Both designs launched in 2019 and are consistently top sellers for Hourglass. Our challenge was to bring the existing gloss silhouette into the new group of shapes Hourglass Cosmetics was moving toward which was a mid-century, heavy, contemporary, innovative feeling tool. How to do that while retaining a classic feel, of course with the goal to keep the silhouette on the shelf for decades looking as fresh as it did the day it launched.
Brand Identity, Product Design, Industrial Design, Creative Direction, Graphics and Illustration
2017,2018, Lassie
Outside In is a new line in Perfume/Bath&Body, launching in 2020. At this time we are unable to show the final product but we can show some fun details and thought that went into the brand. We are beyond excited for Outside In to launch into the world.
Product, Industrial design
2016, Lassie Collective
Tushy asked us to design their next “Stoop Stool” and soon enough our studio looked more like an obstacle course.
Our favorite press was from the New York Times (Feb 2021) saying “If the MoMA Design Store sold a toilet stool, we think it would be the Tushy Ottoman. Even expensive toilet stools tend to be conspicuously mismatched bathroom add-ons. But not this subtle stool. The well-appointed Tushy Ottoman is to a white porcelain toilet what a wedding band should be to an engagement solitaire: a seamless, harmonious, and aesthetically pleasing addition that makes the whole experience better.”
Buy It If You Like
Creative Direction, UX, Branding, Digital Design
2016, Lassie
Creative Direction, UX, Branding, Digital Design, Print Design
2014-2015, Lassie
UX, Digital Design, Ecommerce, Branding, Logo Design
2015-2016, Lassie
Brand Campaign Creative Direction, Creative Consulting Brand Refresh, UX…we designed the original audible app for iPhone and Android (much of which is the same today)
2013, Adrianne
Creative Direction, Branding, UX, Logo Design, Digital Design, Print Design, Packaging
2005-2010, Adrianne
Creative Direction, Branding, Logo Design, UX, Digital Design, Print Design
Adrianne
Branding, Logo Design, Menu Design
2016, Lassie
Type Design Direction (Collaboration with MLCK), Print Design
2014-2015, Lassie
Creative Direction, Branding, Print Design
Adrianne
Branding, Digital Design, UX/UI, Print Media
2017, Lassie