The Lassie Collective is a group of designers, all women who live and work in New York City. They are prolific but careful, open but precise, and entirely awake to the world of design. Much of which they ignore — something that comes out of the Lassie shop is based on an intuitive reading of a client and the material. There are no trends in the work of the Lassie Collective. Lassie can see the core of a project, and then use those essential elements to create something that is both easy to reproduce and beautiful. The Lassie Collective sees design as practical dreaming. Written by Sasha Frere-Jones
Founder & Creative Director
Hi! before writing this I was kissing my redhead daughter Bowen on her eyes and nose, before that I was staring at the blurry white moon, before that I was getting married on the back deck under handmade white dowels hanging from the trees, before that I realized I was pregnant, before that I met the love of my life in a bar, before that I was discussing band after band and seeing everything worth seeing who played New York, before that Hillman and I were working out of my house redesigning eMusic, before that I was waking up at 5am to study everyday for a course at Harvard called Business Strategy for Design Leaders, before that I was hanging my umbrella in a closet before starting the day's work at a factory painting Toledo mannequin heads, before that I was fishing and living in Mexico and commuting to New York, before that I was in San Francisco being a tall designer at Sapient and doing a whole lot of yoga, before that I was examining the salt at Death Valley and looking for ghost towns, before that I drove a red convertible La Maz, before that I thought I would start a line of vintage inspired lingerie called Ms. Steely, before that I took my first “web design” job at Carbon14 in Venice Beach and learned how to sit next to a developer and ask for what I wanted, before that I was the apparel director at Astro in Palo Alto on Emerson Street and Steve Jobs would walk by the glass french doors on his way to work and it was quaint, before that I thought I was going to have a career painting murals, before that I was getting my BFA in Fine Arts from the University of Southern California feeling very out of place, before that I was a model living in Paris and Milan, before that I was heading to the cold beaches of Northern California at 7am to watch friends surf before school, before that...
Founding Partner & Creative Director
Hey! before writing this I was Rubik’s cubing the letters L-A-S-S-I-E, and before that I was sketching Momo’s adventure series in watercolor, before that I was building the left leg of Gundam Exia model, before that I was learning classical drawing in the style of Russian Academy of Art from the elegant yet strict Tatyana at the MET museum, before that I was working as the UX Art Director in the sexiest bras and panties company Victoria’s Secret and sometimes traveling to work in company’s private jet, before that I was learning how to make my own nut milk, before that I was tanking Xande with my Paladin in the 24-man raid dungeon Syrcus Tower, before that I was playing hide-and-seek with Momo, before that I was working on the redesign of Karl Lagerfeld’s website, before that I was fighting to “Save Domino” with light-up signs from my balcony, before that I was eating the world's best gelato in San Gimignano, before that I was working as the Art Director for Ford Models where I could see tall, slender people with teeth gap, strange eyes and exotic bone structure everyday, before that I was white water rafting in Borneo, before that I was working as the Art Director at Condé Nast Digital and having “The Devil Wears Prada” moment, before that I was getting an amazing City Hall wedding, before that I was getting a BS in Neuroscience and a minor in Visual Science, before that I was lesioning and dissecting the brain of lab rats, before that I was admiring the twilight view of partially frozen Niagara Falls and waiting for the break of dawn, before that I was living and breathing piano playing at Bienen School of Music for 3 months, before that...
Hello! before writing this I was drinking a cup of coffee, before that I was counting and identifying trees in Prospect Park, before that I was swimming in a freezing cold lake, before that I was taking photos of frozen compost, before that I was listening to my friend play the ukulele in my living room, before that I attempted a three day raw diet (that didn’t last one day), before that I was sitting in the park reading A Heartbreaking Work of Staggering Genius by Dave Eggers, before that I was at a Real Estate show in Montauk, before that I was buying new glasses, before that I was seeing the world a bit blurry, before that I was working as a freelance designer and production assistant at Imprint Projects for Levi's and Sonos events, before that I was trying to figure out where to put a bike in a (narrow) railroad apartment, before that I was graduating with a BFA in Graphic Design from FIT, before that I was serving burgers at Bareburger, before that I was studying abroad in Nottingham, England (and saying things like “cheers!” and “streaky bacon”) before that I was spending quality time with my dog Mika, before that I was an art intern at H4B Chelsea designing sample packs for Mucinex and illustrating scenes of Mr. & Mrs. Mucus, before that I was camping in an eight person teepee in Munich, before that I was making type out of jello, before that I had two flat tires and no cell reception (in the desert), before that I was a cook in a cafeteria, before that I was writing letters to a friend, before that...